who we are

Dailey was founded in 1968. And while a lot has changed over the years, our positioning has remained pretty much the same: We make ideas. Not advertising, but ideas. Why? Because consumers hate advertising. Just ask them sometime when they're not in a focus group or being intercepted in a mall. Advertising tells them what to do. It yells at them. It annoys them. It's an uninvited guest in their living rooms and computers. While advertising tends to emulate, ideas tend to innovate. Ideas outlive time, space and budget. They can reinvigorate tired brands and differentiate commodity products. They open up a world of possibilities for engaging the consumer. They can make limited budgets go as far as limitless ones. And they can create unbreakable bonds with consumers. In other words, they are the last legal unfair advantage you can have over your competition. Sounds a lot better than advertising to us.